Research

Research

Independent research into how NZ service businesses actually run.

Original analysis, built from publicly posted customer reviews and stated methods — not vendor marketing. Every figure is sourced, every threshold is stated, and every finding can be checked on the relevant methodology page.

Latest study · Trades

Pricing & process

The quote is the weak point: what 20,286 NZ trade reviews say about pricing

A study of every publicly posted customer review across 369 electricians, plumbers and painters. Workmanship is almost never the problem. Being overcharged, or given a quote that didn’t hold, is.

Read the study →
Latest study · Property Maintenance

Pricing & follow-up

12,570 NZ property maintenance reviews, one pattern in all three: nobody mentions the invoice or the follow-up call

A study of every publicly posted customer review across 186 cleaning, garden & outdoor, and pest control businesses. Customers rate the work and the people highly — and rarely mention the two things that make a repeat relationship actually work.

Read the study →
Latest study · Construction

Consistency & risk

What 13,567 NZ construction reviews say about picking the wrong contractor

A study of every publicly posted customer review across 328 New Zealand builders and outdoor & civil construction contractors. The typical job goes well — but the gap between the best- and worst-reviewed businesses is wide, and it’s concentrated in a specific place.

Read the study →
Latest study · Accounting & Bookkeeping

Consistency & coverage

What 7,571 NZ accounting and bookkeeping reviews actually show

A study of every publicly posted customer review across 484 New Zealand accounting and bookkeeping firms. The typical experience is excellent — and one region, and one in five firms, don’t fit that pattern.

Read the study →
Latest study · Service-Based Businesses

Reputation & process

What 19,964 NZ professional-services reviews actually show

A study of publicly posted customer reviews across 1,004 New Zealand real estate, property management, mortgage, legal, architecture and design firms. Clients rate them highly. What they praise, and what they almost never mention, differs sharply between the two groups.

Read the study →